Pop culture’s good deeds

I thought of calling this post “Famous people do nice things,” but that sounds kind of dumb.  I just wanted to toss out a couple stories about creative fundraising efforts, running along the same lines as the Product RED program (which will soon debut a digital music service).

1.  Goal4Africa (visit the website)

According to the BBC, “Some of the biggest names in football [soccer, if you’re North American] have joined a campaign to raise funds for charity ahead of the 2010 World Cup in South Africa. … Fans are being asked to donate money every time their team scores to fund education and development in Africa.”  Donations can be made online or by text message.

I’ve looked briefly at the Goal4Africa website, and this project looks pretty cool.  The site is already set up to receive donations, and they’re working on adding features, including online games.  You can make donations in 4 currencies: Euro, pound sterling, US dollar, or South African rand.  According to the website, Goal4Africa has already raised € 875655 (about $1,396,450 US, according to Yahoo’s currency converter) at its kick-off event.

2.  Smell pretty for AIDS

Sports not your thing?  How about perfume?  According to contactmusic.com, actor Antonio Banderas (famous for, among other things, providing the voice for Puss in Boots in the second and third Shrek movies), is planning to donate some of the profits from his “new frangrance for women” to a New York-based AIDS charity.

One dollar from the sale of every Blue Seduction for Women bottle this Christmas (08) will go to the charity Broadway Cares/Equity Fights AIDS.
The Spanish movie star says, “I’m proud to partner with Broadway Cares/Equity Fights AIDS, who supports many organisations for children and at-risk youth with educational programmes, as well as social service programs for people affected by HIV/AIDS.”

So there you go.  Thank you to the ever-helpful topix.com HIV/AIDS news feed for alerting me to this.  (Yes, that’s my not-so-subtle way of indicating that I’m not actually an entertainment news junkie who found this all by myself.  I just had to get that out.)


~ by h.e.g. on July 12, 2008.

One Response to “Pop culture’s good deeds”

  1. How about infamous people do noce things too?
    http://www.AIDSchat.org is a site I made :)

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